#ShopeeCelebrityClub: The thought behind Avel x Matteo apparel, first look at new designs

Long live, ripped jeans! Starting from the hard rock era in the 1980s, the trend’s comeback in the 2000s seem to prosper until today. Thanks to icons like actor-singer Matteo Guidicelli and celebrity designer Avel Bacudio; this fashion staple, along with the other types of jeans that you can think of, will be staying in stores (or at least in e-commerce platforms) throughout the year.

This new line was showcased last Tuesday (July 3, 2018) at One Canvas in Makati City, just as Shopee officially launched their Shopee Celebrity Club – a curated collection of products by local celebrities, which include brand ambassador Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, Korina Sanchez, and more.


The star-studded event was graced by other personalities such as Sarah Geronimo, Vhong Navarro, JC de Vera, Elmo Magalona, and Donny Pangilinan. Matteo not only gave the media a peek at his new collection, but also serenaded all the guests with his band. He also shared his journey in partnering with Avel and Shopee:

The whole concept started last year. I was really into ripped jean. Everyone would tell me ‘Oh, sira na yung jeans mo, bili ka ng bago’, and I was very passionate about it, sabi ko ‘Avel, can we make a collaboration together?’ then after a few months, he said yes, and after a year, here we are,” shared Matteo. “I’m  finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me.”

Here’s a peek at the styles available on the e-commerce platform:

Of course, it’s not all about the profit for Matteo. 20% of each purchase priced at P1,499 will be going to their chosen beneficiaries for the project. From ripped jeans, skinny jeans, distressed jeans, acid-washed jeans, mid-rise jeans, straight jeans, you name it – they have it!

The team behind Avel x Matteo is amazing. They make things happen… When you buy using the app of Shopee PH, a percentage of the sales goes to a very very important advocacy of ours,” said Mateo.

“Actually, when I asked Matteo about my advocacy, hindi siya nagdalawang-isip. My advocacy is for visually-impaired Filipino children… Sabi ko kay pareng Matteo, hindi man nila makita kung gaanong kaganda ang mundo, hindi man nila makit kung paano sumikat o bumaba ang araw, mabigay naman natin sa kanila yung pagmamahal na mararamdaman nila,” added Avel.


Other personalities and collections in the club include:

Shopee Philippines’ first-ever brand ambassador Anne Curtis, with her cosmetics line, BLK Cosmetics

Actress, producer, and host, Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products

Much-loved actress, Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee

Comedian and TV host, Vice Ganda, with his brand Vice Cosmetics

Filipino broadcast journalist, Korina Sanchez, with her skincare line K Everyday Beauty

Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, also have their own novels.

Beyond providing users with access to products by their favourite celebrities, users can also look forward to exclusive campaigns and events presented in collaboration with these celebrities, including giveaways and celebrity appearances on Shopee’s Facebook live sessions. There will also be one-on-one Facebook live session with Korina Sanchez, Matteo Guidicelli and Enchong Dee coming up!


To welcome these stars onboard, Shopee will be offering exclusive deals and 20% discount across all celebrity stores from July 4 to 7, 2018. As a special treat, Shopee in collaboration with Grab Express, will also offer same-day delivery to all celebrity stores for FREE.

Don’t forget to follow Manila Millennial on FacebookTwitterand Instagram for more photos from the event and real-time updates! For more information about Shopee Celebrity Club, visit:


Facebook: Shopee

Instagram: @shopee_ph

 Twitter: @ShopeePH


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