Living in the Philippines, where we have a forever-summer kind of lifestyle, having a reliable air conditioner – or any cooling equipment — is not just a luxury but a necessity. Helping us keep our cool, consumer electronics brand TCL recently unveiled its latest innovation in line with its 24^th year celebration — the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner.

At a livestreamed media event held at the Orchard Ballroom of Ascott Hotel BGC last Thursday (March 14, 2024), TCL Chief Operating Officer Loyal Cheng shared the company’s journey of growth and innovation along with a first look at the product. This marks a significant milestone for TCL, as its air conditioner products continue to gain popularity in the Philippine market.

“In the past, TCL has always been better known for its Television business, but lately, it has been a surprising development that our Air Conditioner products have also risen to popularity in the Philippine market. I would also like to say that the average growth rate of our AC business has reached an amazing 60%. This inspires us to strive to better ourselves in bringing more innovative and better products to the Filipino people,” shares Cheng.

Adding star power to the event were celebrity moms and fashion icons Sarah Lahbati and Coleen Garcia-Crawford, who have been named TCL Brand Partners for CoolPro | FreshIN 2.0. During a Q&A session, both Sarah and Coleen shared their personal experiences with the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner, highlighting its importance in maintaining a healthy and comfortable home environment for their families. They even praised TCL for its commitment to sustainability and innovation, particularly emphasizing the sophisticated air filtration technology and smart control features of the FreshIN 2.0. As moms, both swear by TCL air conditioners to ensure safety and comfort of their whole family.

COOL FEATURES WE SHOULD KNOW

Unlike ordinary air conditioners that are only limited to cooling and air filtration, the TCL CoolPro |FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner has a Two-way Fresh Air feature that provides both cooling and a healthy indoor environment. It also has a Smart Control feature that lets you be in control 24/7! With just a few taps via the TCL Home App for smart devices, you can turn it on or off even when you’re not at home. If tapping on your phone feels like a chore already, then you’re in for a treat because it also works using simple voice commands. Both the air conditioner and your app can also tell you the real-time fresh air volume for our peace of mind, especially when there are kids or pets in your home.

Bert Cheung, Product Manager for TCL Air Solutions Technologies, also highlighted the top key benefits of the new air conditioner, emphasizing its cutting-edge features and advanced technology: “At TCL, we accepted one mission. We want our customers to experience a healthier life by letting them breathe and enjoy nothing but fresh and clean air. With the new TCL CoolPro | Breathe+, your family will enjoy and be assured of breathing healthy and fresh air all the time, you are assured of its superior cooling comfort, eased up by its advanced AI full DC inverter technology and convenience by its IoT capability that is flexible to either Google or Alexa home IoT ecosystems.”

INTRODUCTORY PROMO OFFER

When I first saw the product, the first thing that came to mind is that it would surely come with a hefty price tag. However, TCL is setting the bar high for air conditioner standards because of their irresistible introductory offers. While SRP of the 1HP variant is at Php 50,995 and 1.5HP at Php 54,995, TCL is offering these at a discounted price in line with their 24^th Anniversary Promotion from April 1 to May 31, 2024:

• TAC-09CSD/FBI 1.0HP Full DC FreshIN 2.0 iOT Inverter Split-type AC: Php 25,995 for cash transactions
• TAC-12CSD/FBI 1.5HP Full FC FreshIn 2.0 iOT Inverter Split-type AC: Php 27,995 for cash transactions

Both the 1.0HP and 1.5HP variants, as well as TCL’s wide range of cooling products, are now available in all TCL authorized dealers nationwide.

With the launch of the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner, TCL reaffirms its commitment to innovation and excellence in providing quality home appliances. Happy 24 years, TCL!

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