IN PHOTOS: The new ‘Hue’ in Boracay is a captivating hideaway

Life in Manila can sometimes be so stressful. Sometimes, you’ll find yourself daydreaming about the soothing sound of waves crashing on the sandbar or the relaxing view of a setting sun just to calm your mind. This is part of the reasons why millennials love visiting the beach on weekends and holidays. When things get too overwhelming, a quick retreat to a serene place is the best answer.

In case you’re planning your next trip outside of Manila, take Boracay into consideration again. It would be perfect for a getaway before the hustle and bustle of city life during Christmas week sets in. We got a glimpse of a new hideaway that opened just last October and we’d like to share it with you for your next road trip:

Hue Hotels and Resorts Boracay is a destination in itself, with numerous dining spots, retail shops, and facilities.

The property is established to give guests an authentic experience of its destination right within the comforts of a hotel.

The shape of the property (circular), for one, is unlike anything else you’ll find there. Hue Boracay considers the use of space as an integral part of the uniqueness of the property.

After successfully opening their maiden property in Puerto Princesa, Hue Hotels and Resorts brings their distinct shade of comfort and leisure to another top destination in the Philippines—Boracay. Hue Hotels and Resorts Boracay, managed by Hospitality Innovators, Inc. (HII), officially opened last October 26, 2017, offering guests a refreshing and game-changing way to enjoy and experience the island.

Hue’s distinct circular structure shape stands out among the typical buildings in Boracay, and is built around a picturesque pool with its own sunken bar. The whole property is filled with open, expansive and highly Instagrammable spaces, which include the hotel’s lifestyle complex Station X. With exciting mix of homegrown dining and retail concepts that espouse Hue’s advocacy of promoting local culture, visitors will never run out of interesting things to see, eat and discover within Hue.

Station X is a unique retail complex completes Hue Boracay’s aim of bringing the concept of “cosmopolitan local” to life for visitors – that is to experience both sides of the island, from the idyllic and relaxing beach destination that it is, to the fun, exciting, party atmosphere that it also embraces.

“With Station X, we’re bringing the concept of ‘cosmopolitan local’ to life,” describes Dennis Lee, Managing Director of Luana Lifestyle and Leisure Inc, and owner of Hue Hotels and Resorts. Guests can experience a melting pot of various cuisines in the island’s first and only Food Hall called Streetmarket, enjoy world-class cocktails from the much buzzed about bar Prisma, and more.

Hue’s glocal and culturally rooted design philosophy is reflected throughout the whole property, in both the public and the private areas.

“We are so excited to be opening the second Hue Hotels and Resorts property in the country’s top vacation destination,” says Dexter Lee, Managing Director of Luana Lifestyle and Leisure Inc, and owner of Hue Hotels and Resorts. “Just like with all our present and future Hue properties, Hue Boracay is design forward and culturally rooted. The design, concept, and even the facilities reflect the personality of the destination and its cultural identity.”

Hue Boracay recreates and infuses the island’s energy and vibrancy in its property so that guests can get the complete experience in the comforts of the hotel—the only reason they’ll leave the hotel is for the world-famous beach.

Every area is “Instagrammable”.

Behind each unique and colorful stay at Hue Hotels and Resorts is HII, the company behind a number of well-received and rated hotels in the country. HII is responsible for the overall management of Hue Hotels and Resorts Boracay, encompassing day-to-day operations, financial results, sales and marketing, facilities upkeep and maintenance, and people management.

“We are very excited about this partnership with Hue Hotels and Resorts, because we were so impressed with the concept,” shares HII founder and CEO Luis Monserrat. “They have been a great pleasure to work with and we are grateful to the Hue Hotels and Resorts team for choosing and trusting HII in this endeavor.”

Hospitality Innovators Inc. Executive Director Peter Stevens, Hospitality Innovators Inc. Founder and CEO Luis Monserrat, and Luana Lifestyle and Leisure, Inc. Directors Dexter and Dennis Lee.

View of Hue at night.

With brilliant design and architecture, a creative lifestyle complex filled with original concepts and impressive offerings, and warm and responsive service all enhancing and contributing to crafting a complete experience, Hue Hotels and Resorts Boracay is a destination-within-a-destination.

Check-in rates range from P5000 – P11,000 per night when reserved through online booking sites. This already includes air conditioning, laundry service, use of safety box, refrigerator, and coffee maker. Rooms are also electronically locked and secure. In case you’re wondering, their bathroom has a hair dryer, shower, and bidet.

For side trips and activities in Boracay, Mt. Luho and Boracay White Sand Beaches like Puka Beach and Crystal Cove are highly recommended tourist destinations. Don’t forget to take a photo of your OOTD by the beach or on top of the mountain! Feel free to share your experiences and photos with us by using the hashtag #ManilaMillennial. Tag us on Instagram and Facebook so we can see! ♥

Hue Hotels and Resorts Boracay 

Station 2, Main Road, Boracay Island, Malay, Aklan, Philippines

For inquiries/ reservations:

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