Celebrate the Agila, Butanding, Kalabaw and Pawikan with Kultura’s Natural Heritage Collection

No matter what generation you’re from – millennial, Gen Z or Gen Alpha — it’s almost second nature to us Filipinos to gush over animals we see trending on social media. We instantly hit the share icon when we see the playful red pandas of Japan, the chill AF capybaras of South America, or even the cute leg-biting pygmy hippopotamus of Thailand (looking at you, Moo Deng fans!). These creatures have captivated us with their funny antics, yet, in our fascination with the foreign, we sometimes overlook the beauty that’s right here at home. The Philippines is a land filled with unique wildlife that deserves just as much admiration.

This is where Kultura steps in. Known for its commitment to Filipino culture, Kultura has joined forces with the creative minds at DOJU and Warner Bros. Discovery Global Consumer Products to launch a collection that tells the story of the Philippines’ iconic wildlife. Dubbed as the Natural Heritage Collection, this line brings to life the beauty of our native species, reminding us of their cultural significance and the need to preserve them.

At the heart of this collection are four beloved creatures that embody the spirit of the Philippines: the Agila (Philippine Eagle), a majestic symbol of strength and freedom; the Butanding (Whale Shark), a gentle giant that graces our seas; the Kalabaw (Carabao), a hardworking emblem of Filipino resilience; and the Pawikan (Sea Turtle), a timeless symbol of longevity and life. These animals are more than just part of our biodiversity, they are deeply woven into our identity as a nation.

The collection itself is as practical as it is beautiful, featuring thoughtfully designed items that blend functionality with artistry. From stylish tote bags and pouches to eco-friendly bamboo fiber cups and mugs, each product feels like a celebration of Filipino craftsmanship. Even small yet meaningful pieces like keychains, hand fans, and magnets carry a sense of pride, making them perfect for gifting or personal use. With three distinct design variations, the collection offers something for everyone, whether you prefer bold patterns that make a statement or simpler, elegant designs that subtly show your love for the Philippines.

But this isn’t just about stylish accessories. Every item in the collection tells a deeper story—one that emphasizes the importance of preserving our rich natural heritage. The Agila, Butanding, Kalabaw, and Pawikan are not just beautiful animals; they are critical to our ecosystems and serve as reminders of the biodiversity we must protect. By incorporating these icons into products we use every day, Kultura has created a way to connect people with a sense of responsibility and love for the environment. It’s more than a collection of products; it’s a celebration of our roots, designed to inspire pride and remind us of the beauty we are surrounded by.

For those who want to bring home a piece of this cultural treasure, the Natural Heritage Collection is now exclusively available in Kultura stores nationwide.


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