When I think of “Christmas”, there are two words that come to mind (aside from the reason for the season): Food and lights! In the Philippines, this vibrant celebration is marked by sparkly lights, colorful parols, and the joyous spirit of togetherness while having a feast, so no wonder why almost all shops are adorned with Christmas decors as early as now. Fastfood chain Jollibee is also helping Filipinos get into the holiday spirit by lighting up Joyful Christmas Stores — a feast for the eyes (and your tummies) starting this November!
Make it Christmas with Jollibee Joy
Recognizing that Christmas is characterized as the most wonderful time of the year for Filipinos, Jollibee launched its Christmas campaign as early as October with the theme “Make it Christmas with Jollibee Joy.” The campaign emphasizes turning everyday moments into opportunities for celebrating the season’s joy.
“We want to make sure our customers feel the warmth and joy of the season, be it through our delicious food or their delightful experiences whenever they go to a Jollibee store. We want to remind everyone that even the simplest of joys can make this Christmas extra meaningful and wonderful if it is shared with loved ones”, says Dorothy Dee-Ching, VP – Marketing of Jollibee.
Fan-favorite meals in bigger bundles have been made available for purchase, including the saucy-sarap Jolly Spaghetti, juicylicious Chickenjoy, langhap-sarap Yumburger, and meaty Burger Steak.
Joyful Christmas Stores
As part of Jollibee’s Christmas campaign and to keep the holiday surprises rolling, Joyful Christmas Stores were unveiled on November 9 all over the Philippines. The ceremonial lighting, conducted with a giant socket and plug, inaugurated the illumination of 10 flagship Jollibee stores and an additional 100 stores with their unique merry light displays.
In Luzon and Visayas, Jollibee joined forces with Coca Cola Philippines, a brand synonymous with spreading happiness. Tony del Rosario, President of Coca Cola Philippines, expressed delight in partnering with Jollibee, emphasizing their shared commitment to offering delightful experiences and making the world brighter.
“We are glad to partner with a brand like Jollibee that shares our values and principles. We are both dedicated to offering delightful food and beverages to all, with the same commitment to making the world better and brighter. We invite you to explore Jollibee’s festive stores, perfect for celebrating the Filipino spirit this Christmas season”, said Tony del Rosario, Coca‑Cola Philippines President.
In the Metro, Jollibee BGC branch went all out, featuring carolers, lively light dance performances, and the presence of our favorite mascots. Celebrity endorsers Anne Curtis, Maja Salvador, and Gary Valenciano added star power to the festivities, reveling in the bright lights and colorful displays of the store. Here’s a walk-through of what happened at the launch:
It’s not just BGC that got bedazzled with lights, though! Within Metro Manila, you’ll be able to take festive picture-perfect moments at the following:
- North Fairview
- Baras, Rizal
- 9th Avenue
Outside Manila, you’ll also spot Joyful Christmas Stores at Binalonan, Pangasinan; Tagaytay Rotonda, General Maxilom DT Cebu, and Davao Quimpo DT. These locations offer a magical atmosphere with vibrant displays and festive decorations. If you’re not near these flagship stores, fret not! All Jollibee branches are adorned with cheerful Christmas displays, ensuring that everyone can experience the magic of Jollibee Joy this holiday season.
Looks fun, right? Indulge in delightful moments, create lasting memories, and make this holiday the best one yet with Jollibee Joy.