Spring season is here (or at least in other parts of the world)! And to mark its arrival, of course, brands are set to release their seasonal fashion collections. For GUESS?, Inc., all eyes are on their latest 19-piece GUESS Originals x PLEASURES Drew Barrymore capsule with iconic ’90s GUESS campaign imagery featuring actress-turned-producer Drew Barrymore (yes, our fave gal from hit movies like Charlie’s Angels and 50 First Dates, as well as Netflix horror-comedy series Santa Clarita Diet). It’s just almost impossible not to know her if you’re into pop culture and entertainment!
PLEASURES, a Los Angeles based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge leanings. Since its launch, PLEASURES has been collaborating with other world- famous fashion brands and this is their third collaborative release with GUESS. In fact, it’s their largest range to date.
“The idea for the Drew Barrymore capsule started 3 years ago on another project with PLEASURES,” said Director of Brand Partnerships at GUESS, Nicolai Marciano. “There has been such an overwhelming number of people who mention her ‘94 campaign when they discuss GUESS’s most memorable work. In comparison to other legacy models we have worked with in the past, the time period of Drew’s career felt like the perfect unexpected moment of nostalgia to introduce to a new generation of GUESS fans.”
WHAT TO EXPECT
The GUESS Originals x PLEASURES capsule is built around timeless Drew Barrymore GUESS campaign imagery from 1994 by Wayne Maser, featuring unreleased photographs. The 1994 campaign was shot just as Drew was transitioning from a child star into her own as an adult. Around the time of the campaign, her whole look and personality transformed from innocent and youthful to extremely edgy and grown.
Here’s a sneak peek at the pieces:
The collection features iconic polka dot from the ‘90s archive and re-introducing the sweat suit. GUESS wanted to juxtapose modern silhouettes with vintage Drew Barrymore images. The 19-style capsule features an assortment of styles for men and women in red, white and black colors.
PRICE AND WHERE TO BUY
Men’s hoodies, crewneck and joggers set and t- shirts range from Php 1,898 to Php 4,498. On the other hand, women’s selection of baby tees, rib tank tops, oversized tees, and hoodies cost around Php 1,498 to Php 3,498.
The GUESS Originals x PLEASURES Drew Barrymore capsule collection will be available at select GUESS stores — SM Mall of Asia, Glorietta, Trinoma, Robinsons Place Manila, GUESS PH Mobile App- Android and IOS, and GUESS PH’s website at www.guess.com.ph beginning March 19, 2021.