Aside from Christmas songs blasting everywhere as early as September, you know it’s almost Christmas in the Philippines when the Starbucks sticker cards (now in-app) start making their rounds. Officemates and friends suddenly start treating everyone to a cup of coffee with the intention of filling their cards for a piece of the Starbucks Traditions Collection. Some might call it a shopping strategy, but for many Filipinos, it’s simply sticker season!
Now on its 24th year in the Philippines, Starbucks Traditions is back, and the 2027 collection officially arrived in stores nationwide last November 3. This year’s theme is “Wrapped in Joy,” with five items to choose from. That’s one more than last year’s collection! The collection sticks to a warm mix of copper, ivory, and black, with swirling patterns and woven textures. Here’s a closer look at what you can collect this year.
2027 Starbucks Traditions Siren Planner with Pouch
Let’s start with the planner, which is probably the item many people look forward to every year. The 2027 Siren Planner comes with a woven-texture cover and monthly artwork inspired by the zodiac. Inside, there’s space to organize your week, jot down important dates, and keep track of all those plans that somehow fill up the calendar before you know it.
It also comes with a pen, a copper pouch, and a surprise keychain. There are five designs to collect, but you won’t know which one you’ve got until you open it. A little surprise to go with your plans for the new year!
2027 Starbucks Traditions Travel Case with Towel
New to Starbucks Traditions this year is the Travel Case with Towel. It’s an ivory hard case with ridged details inspired by luggage, and it comes with a towel for organizing your travel essentials. This is a different direction from the usual drinkware and planner options, and probably one to consider if you’re always packing for a quick getaway or trying to keep your travel items in one place.
2027 Starbucks Traditions 20oz Stainless Steel Tumbler
Of course, there’s still a tumbler in the lineup. The 20oz Stainless Steel Tumbler has swirling copper details against an ivory background, giving it a slightly different look from the usual solid-colored drinkware. It can keep drinks hot or cold and comes with a flip-top straw and built-in carry handle. Handy for bringing your coffee along on the commute, to the office, or wherever the day takes you.
2027 Starbucks Traditions 24oz Cold Cup
If iced coffee is your usual order regardless of the weather, the 24oz Cold Cup might be more your style. It has a champagne-glitter finish, a black lid, and a coffee cherry leaf straw topper. The topper isn’t just decorative either; it helps cover the straw when you’re not using it. A little festive detail for your everyday cold drink.
2027 Starbucks Traditions 20oz Glass Mug
The other new addition is the 20oz Glass Mug. Unlike the collection’s tumblers and cold cup, this one has a black-to-transparent finish with a vertical Starbucks wordmark. It also comes with a straw and can be used for coffee, tea, or whatever you usually like to drink at home. It’s a nice alternative if you already have more tumblers than you can keep track of but still want something from this year’s collection.
Now for the part that everyone wants to know: how many stickers do you need?
From November 3, 2026 to January 4, 2027, customers can earn one e-sticker for every Tall, Grande, or Venti handcrafted beverage purchased at Starbucks stores nationwide. You can collect your e-stickers through the Starbucks® PH App or a QR Promo Card. Once you reach 19 e-stickers, you can redeem one item of your choice from the 2027 Starbucks Traditions Collection. You have until March 5, 2027 to redeem your chosen item, so there’s some time to complete your card even after the collection period ends!
Starbucks is also bringing the “Wrapped in Joy” theme to life through its 2027 holiday film, “Kami Naman” (“It’s our turn”).
The story follows Mara, the friend who usually takes charge of organizing get-togethers and making sure everyone in the barkada gets together. This time, her friends decide to surprise her at Starbucks. Their gift? A planner already filled with gatherings they’ve planned for her throughout the year.
The film is set to “With a Smile” by Eraserheads, which is a pretty fitting choice for a story about friendship and the little things people do for one another. It’s a reminder that the person who always makes an effort for everyone deserves to be surprised, too. The song will also be playing in Starbucks stores nationwide from November 3, 2026 to January 4, 2027.
For more details about the 2027 Starbucks Traditions Collection and the holiday offerings, visit www.starbuckstraditions.ph.
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