If you’ve ever dreamed of experiencing a taste of Japan without hopping on a plane, this weekend is your chance. As part of its 30th Anniversary in the Philippines, JCB International is bringing the sights, sounds, and flavors of Japan straight to Mandaluyong with the JCB Japan Fiesta, happening from September 25 to 27 at the SM Megamall Mega Fashion Hall. It’s also a celebration of the 70th anniversary of Japan‑Philippines friendship, making it not only a shopping event, but also a cultural exchange you can experience up close.
The festival floor is designed like a Japanese “matsuri” (their term for festival) complete with a train station and interactive stops inspired by iconic destinations. At Tokyo Tower, guests can test their luck with a dice game. The Express Train challenges your aim and throwing skills, while the Sakura Garden brings fall vibes with their petal blizzard machine. Over at Mount Fuji, visitors can share their thoughts and experiences on a survey wall.
Expect booths from some of Japan’s most beloved names: ANA, Bandai Gashapon, B.League, Fujifilm, Gindaco Takoyaki, ItoEn, Japan Airlines, JNTO, Muji, Nitori, Uniqlo, VFS Global, Warabimochi Kamakura, and 10 Yen King. Note, however, that you’ll need a JCB card or at least apply for one if you want a raffle entry to their biggest prize — an Ultimate Luxury Trip to Japan worth ₱1,000,000, designed around exclusivity and Japanese hospitality. This is part of JCB’s Best of Japan 4.0 Promo, which includes five unforgettable Japan‑inspired experiences and one guaranteed winner from each participating bank partner. On top of that, 30 lucky winners will each receive ₱10,000 worth of shopping credits.
Since entering the Philippine market in 1996, JCB has grown alongside the strengthening ties between Japan and the Philippines. From ramen nights and anime binges to shopping at Uniqlo and Muji, Japanese culture has become part of our everyday rhythm. The JCB Japan Fiesta is a way to celebrate that connection while looking forward to more shared experiences in the years ahead.
So if you’re dropping by SM Megamall this weekend, you might want to add JCB Japan Fiesta to your to-visit list! Admission is free, and you don’t need to be a JCB cardholder to purchase exclusive offers at the booth. You’ll only need one if you want to join the raffle.
JCB Japan Fiesta runs from September 25 to 27 at the SM Megamall Mega Fashion Hall. Admission is FREE.
For more details on promos and merchant offers, visit the JCB Philippines website or follow JCB Philippines on Facebook and Instagram.
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