I have to admit, this is my first encounter with a refillable lipstick so I find it amusing and super practical to use! Not only does it minimize waste, it also keeps my makeup kit from looking like a cluttered lipstick graveyard. And now, GRWM Cosmetics is making that possible with the launch of Lip Couture, its first‑ever refillable lipstick collection, just in time for the brand’s 5th anniversary. Which makes me wonder why not a lot of brands are using this option?

Lip Couture Velvet Matte Lippies

The stars of the latest launch, GRWM Lip Couture is a velvet matte formula that glides smoothly, delivers intense pigment, and keeps lips hydrated thanks to lip‑caring ingredients. The refillable system is its main highlight, designed with aluminum components that are recyclable and allows you to swap shades without tossing out the entire case.

With 20 inclusive shades ranging from blush pinks to bold reds, and four stylish refillable magnetic cases (Luster, Rosé Metal, Noir Metal, Bronze Umber), Lip Couture proves that beauty can be expressive and mindful at the same time. Prices start at Php 549 for case + refill and Php 299 for refills, making it easy to build a collection without overstuffing your kit.

Pawssion Project Collaboration

Alongside Lip Couture, GRWM is also rolling out a limited‑edition collab with Pawssion Project, featuring the Palette of Pawssibilities and Power Gloss in Cleo. What makes this special is that 100% of net proceeds go toward building a shelter for rescued animals, a cause that’s been close to GRWM’s heart for years. One of the main reasons why I’m proud to support this local brand!

The Palette of Pawssibilities is a 6‑pan palette with a design inspired by rescued furbabies, while Power Gloss in Cleo delivers high‑shine plumping gloss with hydration from jojoba and meadowfoam seed oils. The case also has the same subtle cat and dog design as the palette, which adds to its beauty.

All these products are already available online and at their physical store in Festival Mall starting May 25, 2026.

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