If you grew up in the Philippines during the 90s and early 2000s, chances are you’ve owned (or at least borrowed) a Casio watch. From the classic digital timepieces we wore to school to the stylish G‑Shock models that became a fashion statement, Casio has always been part of our everyday lives. Fast forward to 2026, and the brand is proving it’s still as relevant as ever and this time, by teaming up with one of the biggest names in motorsports.
Last January 28, 2026, Casio Computer Co., Ltd. announced a two‑year partnership with Toyota Racing, the motorsports division of Toyota Motor Corporation. The collaboration puts the spotlight on Casio’s EDIFICE sports watch line, a collection inspired by speed, intelligence, and the adrenaline of racing.
Casio’s EDIFICE watches are designed with dynamic aesthetics that echo the world of motorsports–sleek lines, carbon materials, and a sense of speed built into the details. Toyota Racing, on the other hand, is all about pushing boundaries in automotive technology and thrilling fans with high‑level competition. Together, they share values of innovation, precision, and passion for performance.
Throughout the FIA World Endurance Championship (WEC) season, Casio will provide EDIFICE timepieces to the Toyota Racing team. Fans can also expect to see the CASIO and EDIFICE logos displayed around the headlights of Toyota’s racing cars, cementing the partnership both on and off the track.
Driven by its purpose — “Through the power to put wonder at hand, bring new levels of joy to lives one by one” — Casio continues to create products that resonate across generations. For millennials who grew up with Casio watches as a staple accessory, seeing the brand evolve into high‑performance collaborations like this is proof that it’s not just about nostalgia. Casio is still innovating, still adapting, and still finding ways to stay part of our lifestyle.
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