New millennial-friendly franchise opportunities at the Franchise Asia Philippines 2024

As a millennial nearing her 30s, I often think about business opportunities outside my 8-hour work. However, the mere thought of looking for the best place, targeting the right audience, putting up additional work on construction, spending millions, and the grueling hours for inventory before making my dreams into reality are enough to send me to a downward spiral. I know a lot of our readers can also relate, so we opted to explore another expo specifically for franchise businesses.

Happening at the SMX Convention Center in Pasay City from April 12-14, 2024, Franchise Asia Philippines 2024 is bringing together industry experts, seasoned franchisors, and aspiring franchisees. Spearheaded by Francorp — a pioneering force in the Philippine franchise industry, this event promises to showcase cutting-edge franchise concepts that cater to millennials’ diverse interests, may you be into pharmaceuticals, food and beverage, or even construction.

Attendees of the event can gain access to over 1,000 franchise brands, each offering unique business propositions tailored to the modern market. While there’s so much to explore, we’ve checked out a few that may fit different interests:


One of the notable trends this year is the diversification of franchise concepts, with a focus on unconventional sectors such as construction and healthcare. Ventures like JEK Trading & Construction and 316 Diagnostics + Laboratory are paving the way for innovation and growth in these industries, presenting opportunities to tap into high-growth markets. However, despite how daunting these may sound, these franchisors already include setup and training, which lessens the load for franchisees.

“Most are intimidated with the laboratory business because it’s very technical and [there are a] lot of medical jargons. I started the business without any medical background… but that’s the beauty of franchising – you just copy what has been successful already,” shares Eugene Sanchez, 316 Diagnostics & Laboratory CEO, who offers assistance in franchising secondary laboratories for a Php 13.5M investment. Such businesses usually reach its return of investment (ROI) by 4.5 years, especially since the need for laboratory tests are always there.

Eugene Sanchez, 316 Diagnostics & Laboratory CEO

Same goes for Powerhouse, which is a one-stop shop for portable power tools. Those who would like to explore the hardware industry and receive ROI within 6 months to 1 year may find this worthy of the investment, especially since the products are non-perishable.

“We help supply everything – we train staff, provide market data, and the hardware tools. It’s a one-stop shop for all hardware tools from lights, aluminum sinks, electrical, and more. For the investments, for around Php 1M, you’ll already have a 60sqm operational store,” explains Jennylyn Ty, Powerhouse Franchise Sales and Marketing Manager.


Franchise Asia Philippines 2024 also shines a spotlight on homegrown regional brands that are making waves in the Philippine market. Brands like The Lemon Co., Wingers Unlimited, and Villa Tuna are not only experiencing success in their respective regions but are also poised to expand nationwide through franchising. This presents an inspiring narrative for millennials seeking to elevate regional favorites into national success stories.

“We started our brand in Cebu in 2016,” says The Lemon Co. CEO Terence Padrique, the mind behind the brand’s unique Lemon Strawberry Smoothie and Lemon Coffee blends. “We want to be different, that’s why we have new products now – lemon-based smoothies. People in Cebu liked it so I hope people in Manila would like it too.”

The Lemon Co. will soon be available in Manila and Padrique also hopes that more franchisees would join their team. Stalls range from only Php 420,000 to Php 550,000 but the taste of the products are topnotch, so I’m sure reaching the ROI would come pretty fast.

Of course, the food and beverage sector remain a favorite among aspiring franchisees, and this year’s event does not disappoint. From trendy food concepts like Pepa Wings and Yoogatta to classic favorites like Remilly’s Yema Cake, there’s something to satisfy every palate and entrepreneurial appetite. Even more popular brands like Potato Corner, Master Siomai, and Kurimi are looking for franchisees!

For millennials eager to explore franchising as a pathway to business success, Franchise Asia Philippines 2024 offers invaluable insights, networking opportunities, and the chance to connect with industry leaders. Whether you’re a seasoned entrepreneur or a budding startup enthusiast, this event is a must-visit for anyone looking to embark on a franchising journey.

To learn more about growing your business through franchising, take advantage of the free consultation offered by Francorp at their booth or visit Don’t miss this opportunity and head over to the SMX Convention Center in Pasay City this weekend!

For updates on our latest discoveries within (and outside) the Metro, don’t forget to follow Manila Millennial on FacebookYouTube, or Instagram. Keep safe, everyone!

3 Replies to “New millennial-friendly franchise opportunities at the Franchise Asia Philippines 2024”

  1. Ang daming brands.. at malaking oportunidad itong event para sa mga ng babalak mg simula ng Sariling negosyo at sa mga negosyante. Thnk you for sharing this ms cess.

Leave a Reply

Your email address will not be published. Required fields are marked *