Calling all Reveluvs and K-Pop fans! If you’ve been eagerly waiting for the next big thing in K-fashion, then you have to add this new 0917 x Red Velvet collection under your radar. Get ready to dive into the world of “The ReVe Festival 2022 – Birthday” album and upgrade your K-pop looks that Red Velvet will surely be proud of!

0917 Lifestyle, Globe’s urban lifestyle brand known for its dedication to connecting people with their passions, partnered with SM Entertainment – a powerhouse behind many of K-pop’s biggest groups,once more! In fact, the collaboration between 0917 Lifestyle and SM Entertainment has already seen significant success with previous releases featuring iconic groups like EXO, NCT, and SMTOWN. Now, it’s time for the Red Velvet fandom to shine with this colorful collection.

LOOKBOOK: 0917 x Red Velvet Collection

The 0917 x Red Velvet collection draws inspiration from Red Velvet’s comeback album, “The ReVe Festival 2022 – Birthday.” With this, expect a range of merchandise that embodies the essence of K-pop chic. Whether you’re a fan of colorful t-shirts and matching sling bags or prefer cassette tapes and bucket hats, this collection caters to every K-pop fashionista.

Gladys Rojas, 0917 Lifestyle Head, expressed her excitement, saying, “Every comeback is an event so we are beyond excited to bring the 0917 x Red Velvet collection to our K-pop-loving community. This collaboration embodies our brand’s mission to continuously tap into subcultures and bring them closer to what they love. We can’t wait for Reveluvs and K-pop enthusiasts to unbox and flaunt their new merch.”

The grand drop of the 0917 x Red Velvet collection is happening on August 31st across all platforms — 0917Lifestyle.com, the Globe shop on Lazada and Shopee, and at the 0917 Bonifacio High Street Pop-Up Booth. Make sure to check out fast because these are limited-edition pieces that you won’t find anywhere. Every item in this collection is SM Entertainment-approved, ensuring you’re getting authentic and high-quality merchandise.

This partnership marks the first major drop for 0917 Lifestyle since its visual rebranding in July. It also signals the second time the team has delved into gadget accessories within the SME merchandise lineup, following the highly successful collaboration with EXO. Expect fresh designs and innovative additions to your K-pop lifestyle in the coming months, too!

For more details and to keep up with all things K-pop and 0917, visit 0917Lifestyle.com.

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