A peek inside Under Armour’s newest ‘brand house’ in SM Southmall

Southies, rejoice! Premier performance apparel brand Under Armour recently opened its fifth Brand House at the Upper Ground Floor of SM Southmall in Las Piñas City, making activewear more accessible to Filipinos in the South.

The Brand House concept is designed to deliver an immersive experience that puts customer satisfaction and a next-level product assortment at the forefront, showcasing new and tried-and-tested products that boast technological advances that are unique to Under Armour. The new 415 square meter branch not only gives Filipinos additional access to the brand’s unparalleled product lineup from apparel to footwear lines, as well as personalized experiences such as an initiative zone and a mural where customers can take #selfies for their social media pages.

What’s New In-Store

The SM Southmall Brand house currently highlights the Flow Dynamic in its initiative zone, a shoe developed to tackle any explosive training routine, whether you’re doing sled pulls, deadlifts, or even clocking-in a session on the treadmill. Featuring an unreal grip, responsive cushioning, and locked-in support, it allows the wearer to maximize their workout routine in the best possible way.

Strengthening its appeal to young shoppers, Under Armour also has a wall mural, created and beautifully executed by artist Raizel Go, which greets customers as they walk through the fitting rooms. Inspired by distinctive landmarks in the Las Piñas area as well as the fitness activities residents enjoy doing around the city, Go successfully showcases the heart and passion Filipinos have in this awe-inspiring creation specially executed for the brand house. Aside from the art, there are also a lot of mirrors around the store that shoppers can use to snap a quick ‘fit check photo.

The huge space also houses hundreds of footwear for all workout types and lifestyles. Here’s a peek at what’s inside so you’ll know what to look for when you drop by SM Southmall:

Athletes’ Choice

For those who are not yet familiar with the brand, Under Armour has been worn by the most celebrated athletes, such as basketball superstar Steph Curry. Here in the Philippines, Under Armour is being endorsed by co-captains Christopher Koon and Sean Quitevis of the Ateneo Blue Eagles collegiate basketball team, John Lloyd Clemente, captain of the National University Bulldogs, incoming NU Bulldogs rookie LA Casinillo as well as professional volleyball player Bea De Leon, who were also present at the branch hopening.

(L-R) Jocelle Pe, Marketing Consultant, Sports Armour, Inc.,  Brand Ambassadors, Sean Quitevis, LA Casinillo, John Lloyd Clemente, Chris Koon, Jojo Estacio, Sr. Marketing Manager, Sports Armour Inc.,  Justin Olivarez, Marketing Director, Under Armour SAPAC,  Bea de Leon, Philip Go, President Sports Armour Inc,  Karen Fagara SM Malls Leasing, Fabie Ae, Sales Director, Under Armour SAPAC, Harley Banggayan, AVP, Sports Armour Inc. Ng Wei Wen Sr. Mgr Wholesale, Donnie Catani, Area Manager, Store Operations

With their commitment in manufacturing innovative apparel and footwear using top-of-the-line fabrics and materials worn by sports and fitness enthusiasts alike, customers can expect only the superior, unparalleled quality that comes with all things Under Armour.

Find a Branch Near You

The newest brand house is located at the Upper Ground Level of SM Southmall, but Under Armour also has branches at Bonifacio High Street, SM North EDSA, and SM Mall Of Asia which also offer a wide range of activewear products.

For updates on our latest discoveries within (and outside) the Metro, don’t forget to follow Manila Millennial on FacebookYouTube, or Instagram. Keep safe, everyone!

*Photos courtesy of millennial correspondent Prince Cajurao.

6 Replies to “A peek inside Under Armour’s newest ‘brand house’ in SM Southmall”

  1. 2 of the Best and Recommended Sports Brand, gaganda ng quality and Brand. At perfect na perfect sa mga Mahihilig bumili ng Sports Item.

  2. Gaganda tlga ng mga items ng under Armour . shoes , t shirt etc. The best ang quality worth to buy . Ganda pa ng kanilang branch dito sa southmall . Must visit! 🥰

  3. Perfect choice ito para bumili Ng mga sports wear like shoes na talagang the best ang quality at design nila 🥰

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