Long gone are the days when Valentine’s Day was only celebrated by couples. It’s already 2023, a time when friendship and the spirit of community are also highlighted every February 14! For brands like Grab Philippines, the spotlight’s on love of friends who are there to support us before anyone else. That’s why they’re introducing the Grab BaeKada — composed of real-life friends Benedict Cua, Marvin Fojas, Nana Silayro and Arshie Larga —to deliver extra happiness for Pinoys this Valentine’s Day.
The Grab BaeKada came up with the name of special food categories inspired by hugots of Pinoys: Para sa Bulag sa Red Flag, Para sa Pinaasa, Para sa ‘Di Nireplyan, and Para sa Nagpautang for Love. The in-app curated listings aim to make the food and grocery shopping experience on GrabFood and GrabMart much better and easier by featuring a wide selection of items for users celebrating the Love Month solo. The price of featured items on the lists starts from below Php 100 for sulit deal hunters!
While munching on these goodies, users are also invited to join the BaeKada for a night of fun as they go live via Marvin Fojas’ TikTok page on February 14 at 7:00 PM. Expect an hour-long chikkahan of besties, eavesdrop on their get-together stories, and a lot of giveaways — from vouchers, special kits, and packages. Who needs a date when you can get freebies from your favorite online personalities!
“Grab is glad to spread happiness this Valentine’s Day. We all have our own BaeKadas who we turn to for nursing a broken heart and our own set of comfort food to help us move on and forward,” shares Greg Camacho, Grab Philippines Director. “This February, GrabFood and GrabMart – together with the Grab BaeKada – are here to make sure all of us can celebrate Love Month, whether happy and contented, or may pinagdadaanan.”
To make love month food trips and shopping more affordable, Grab is also launching stackable promos on combo meals, delivery, and self-pick-up. Users can check out all available deals in the promo tab upon payment to avail of discounts that go up to Php 200.
No beau? No problem. Date yourself this week because you deserve it! 😉