J Balvin is back with another GUESS collaboration! Following his 2020 Colores Capsule Collection, the global music superstar and fashion icon now takes inspiration from his documentary “The Boy from Medellin”, tying into the GUESS DNA of iconic graphics and elevated fabrics. The GUESS Originals x J Balvin Amor collection brings forth the message of “amor y paz” or “peace and love” in hopes of reviving happiness and positivity.
“We’ve been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship – it’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now,” shares Balvin.
The collection offers a mix of vibrant and pastel colors in a variety of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the collection, adding to the playful vibe of the capsule.
The women’s collection offers an array of easy-to-wear crop tops. Summery pieces such as the dresses and bright-colored accessories round out the line and lend to the laid-back, vibrant lifestyle of both GUESS Originals and J Balvin. Even white shirts were given life, thanks to Balvin’s colorful designs.
While staying true to the brand’s DNA, the men’s collection features a new take on the GUESS Originals cargo pants with relaxed profile and elevated twill fabric, as well as eco rayon camp.
“Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’ heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colors, peace and love – especially self-love,” says Nicolai Marciano, Director of Brand Partnerships for GUESS Originals.
WHERE TO SHOP
The 15-piece collection which ranges from Php 1,698 to Php 4,898 is now available in select GUESS stores — GUESS Glorietta, Trinoma, Robinsons Ermita, SM Megamall, and SM Mall of Asia. Those outside Manila can still order online via guess.com.ph.