Forever 21, one of the style authorities and go-to retailers that are associated with millennials, officially launched its Summer 2018 collection last Saturday (April 21, 2018) at the SM Megamall Fashion Hall. They were joined by their newest roster of brand ambassadors who represent different personalities and passions of the youth.
Of course, not everyone will know who these individuals are and why they were chosen to represent the brand. But on a personal level, what matters is that we can finally see Filipino faces once again on their collaterals and this time, as official ambassadors. After doing a quick check on social media and even news outlets, we’ve learned that their backgrounds range from sports to acting, modeling, and even the arts – each being known as someone who works hard and plays hard. It’s actually a great selection, in my opinion. This set is way more diverse than just picking ambassadors based on their social media presence and popularity.
Express yourself through style. Celebrate individuality & inclusivity with #Forever21 and our first-ever Philippine brand ambassadors!
Shop the latest collection and more on-trend items, now available in all stores nationwide. #WeAreForever21 pic.twitter.com/tVzeED5jqw
— Forever 21 Philippines (@Forever21ph) April 21, 2018
Having undergone rigorous and careful selection, Forever 21 Philippines named designer Patricia Henson, TV personalities Maika Rivera and Kamille Filoteo, model Arianna Cowper, vlogger Helen Payawal (also known as Helen on Fleek), actor/model Joaquin Manansala, volleyball players Jhoana Maraguinot and Carly Hernandez, and student-athlete Anton Asistio as the newest Filipino ambassadors of the brand.
The #WeAreForever21 global campaign celebrates individuality and inclusivity, highlighting millennials’ desire for self-expression through varied styles. These style identities are ever-present in Forever 21’s collection offerings from season to season, and this summer is no different. Their summer 2018 wardrobe is filled with stylish pieces from their Streetwear, Lolita Trend, and St. Tropez Collections. Here’s a peek at what their models and ambassadors were wearing at the launch:
St. Tropez Collection
Lolita Trend Collection
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Facebook: Forever 21