If you’ve ever wished for more space to browse your favorite Love, Bonito pieces and more collections to try on before buying IRL, here’s some good news: our favorite womenswear brand has just opened its newest and biggest store in the Philippines at Trinoma Mall, Quezon City. At nearly 3,000 square feet, this fresh retail space is designed for customers to shop at their own pace and enjoy the discovery process. While they seek their next favorite piece, they can explore thoughtfully curated style corners for outfit inspiration. The lounge areas serve as comfortable spots where they can take a break or discuss fashion opinions about their potential haul with their shopping besties.
Here’s a peek inside:
Dione Song, Chief Executive Officer of Love, Bonito says, “Retail is no longer just about the transaction. For many Filipinos, malls serve as third spaces where friends and families can spend quality time together. We intentionally designed our Trinoma store to invite customers to slow down and explore. It’s a space that encourages discovery and connection.”
“Since launching our online presence and opening our first two stores—Greenbelt and Power Plant Mall—we’ve seen how Filipinas embraced Love, Bonito as part of their everyday lives and milestones. Opening the Trinoma store deepens our relationship with our growing community in the Philippines,” Dione adds.
During its opening weekend, shoppers will be able to get first dibs on upcoming arrivals before they hit other stores. Think one‑piece wonders in soft jersey and linen‑like textures, plus playful prints like hot chili motifs to spice up your wardrobe! To give you even more reasons to drop by, here’s a list:
- 15% Off Voucher – Shoppers from July 17–19 get a voucher valid on their next visit or purchase.
- Exclusive Fragrance for Gold Members – Spend at least ₱6,500 and receive a limited‑edition Love, Bonito x Guava Smells 50ml fragrance (while stocks last).
- Free Drinks for Early Birds – The first 200 customers to make a purchase enjoy a complimentary drink from H Proper Coffee Roasters.
- Photobooth Fun – Strike a pose and capture your LB haul with a free photobooth session with any purchase.
- Gachapon Machine Surprises – Try your luck and take home exclusive Love, Bonito goodies.
The Love, Bonito Trinoma store officially opened on July 17. You’ll find it on the Ground Level of Trinoma Mall, right beside Penshoppe and Anko. Happy shopping!
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