Canon Marketing Philippines recently gathered filmmakers, creators, and storytellers for “The Next Big Scene”–  the official launch of the Canon EOS C50, held last December 3, 2025 at Baked Studios in Makati. But more than unveiling Canon’s smallest and lightest cinema camera; it was about celebrating the future of multi‑platform storytelling in the Philippines. Gone are the days when we need multiple takes for different TV, digital, and social media sizes! Here’s why.

The EOS C50 is built for mobility without compromising cinema‑grade quality. It delivers up to 7K 60p internal RAW recording in a compact body that fits comfortably in your hand. As the first Cinema EOS camera with 3:2 Open Gate recording, it captures the full width and height of its 7K sensor, giving creators maximum flexibility in post‑production.

But here’s the feature that really made everyone’s eyes light up: Simultaneous Crop Recording. This lets you shoot full 4K footage while automatically generating cropped 2K vertical or square versions — all in one take. For anyone creating content across YouTube, TikTok, Instagram, and beyond, this is a lifesaver.

As a content creator and social media consultant for advertising campaigns, I personally know the hassle of manually turning horizontal videos into vertical formats. It’s not only time‑consuming, but also risks pixelating the material and ruining the quality. With the EOS C50, that pain point is gone. Shooting in different sizes becomes seamless, which is crucial when brands demand assets optimized for every platform.

Guests at the launch got to try the EOS C50 themselves through interactive demos, proving how accessible professional‑grade cinematic storytelling can be. Whether you’re filming documentaries, producing ads, or creating social media content, the camera adapts to your workflow. The event also featured a fireside chat with industry pros like Paolo Ruiz (Advertising Filmmaker), Ian Celis (Commercial and Wedding Videographer), Gabby Cantero (Food and Lifestyle Director), and Carlo Obispo (Film Director and Screenwriter). They discussed the rise of vertical‑format content, camera ergonomics, and how features like simultaneous crop recording give creators more freedom to experiment.

“Filipino filmmakers and content creators continue to push boundaries of creative storytelling,” said Jian Liu, Consumer Information and Imaging (CII) Director of Canon Marketing Philippines. “Regardless of format, their stories deserve cinema-quality production. We’ve packed cinema-grade technology into a camera built for versatility, so technical limitations don’t dictate what stories get told.”

“Our mission is to empower every creator in the Philippines to tell their stories without compromise,” said Anuj Aggarwal, President and CEO of Canon Marketing Philippines. “With the EOS C50, Canon continues to deliver professional tools that match the ambition and creativity of our local filmmaking community.”

For anyone juggling multiple platforms, this camera is a reminder that storytelling should be about creativity, not technical limitations. And for those of us who’ve spent hours re‑editing horizontal videos into vertical formats, the EOS C50 feels like a breath of fresh air. The Canon EOS C50 is now available at Canon stores in the Philippines for Php 189,998 (Body Only with XLR Handle).

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