I dropped by the TikTok Beauty Fest Philippines at the Bonifacio Global City Amphitheater last October 18, expecting a few booths, a couple of samples, and just spending a few hours of my Sunday afternoon. However, what I got instead was a full-on beauty playground, complete with charm bracelets, creator-led demos, and a live performance by Marina Summers that had the crowd dancing and cheering! Plot twist: I ended up staying ’til the last performance.
The theme was #ForEveryKindOfBeautiful and it showed. From skincare to haircare, makeup to wellness, the booths were designed to celebrate all kinds of self-expression. And yes, I came home with a haul.
My personal favorites? Maybelline, where posting a TikTok got me my favorite lippies for FREE. Cream Silk, where I snagged an overnight hair curler just for an Instagram Story. And Ever Bilena’s Daily Dose booth, which was decked out in cotton-candy colors and had a gacha-style pick-a-prize game that landed me some cute goodies. And before you think this is some blogger privilege, the answer is no. Anyone can post the same thing and get the same items as I did!
Other booths also brought their A-game. Nestea Cleanse gave away samples. DermoRepubliq offered skincare tips directly from a dermatologist, product trials, and two different activities that can get you up to a whole paper bag of skincare must-haves. Colgate surprised me with an IU photocard just by testing out their whitening toothpaste on a brown egg, too! Palmolive had a vibrant setup with haircare giveaways. Each booth added a charm to my TikTok Beauty Fest bracelet, which I got to complete and take home.
But beyond the freebies, the fest was packed with creator-led experiences. TikTok beauty ambassadors Belle Rodolfo and Marj Maroket shared stories that hit close to home. Belle reminded us that “beauty on TikTok is so much more than makeup or skincare, it’s about stories, identity, and self-expression.”
Marj added, “whether you’re a beginner or a pro, this festival creates a space where everyone can explore, feel inspired, and truly belong.”
The Beauty Journey Hub and TikTok LIVE Studio gave us a peek into trending routines and real-time creator interactions. It’s my first time seeing someone go live on the app while a full-blown program was ongoing on stage. It felt like the app came to life, only with more glitter and less scrolling.
However, the main highlight for me was seeing Drag Race Philippines superstar Marina Summers perform live. Her energy was magnetic and the crowd was living for every beat as if it was really Beyonce on stage. Alongside Femme MNL, the all-LGBTQIA+ performance group, the main stage became a celebration of confidence, inclusivity, and joy.
From charm bracelets to drag performances, this beauty fest was a reminder that beauty is personal, playful, and always evolving. For more highlights, check out #TikTokBeautyFestPH and #ForEveryKindOfBeautiful on TikTok.
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