If you’ve ever felt like beauty sales are all about trends and not enough about you, Robinsons Department Store is flipping the script. The BeYOUty Fest 2025 is here to celebrate self-expression, individuality, and all the kikay finds that make you feel like your most confident self. From September 1 to 30, Robinsons is turning its Beauty Section into a playground for makeup lovers, skincare junkies, and anyone who just wants to glow on their own terms.
Whether you’re a student on the go, a budding makeup artist, or just someone who loves a good deal, this fest is your chance to stock up, experiment, and express yourself without breaking the bank. I would know because I’ve already restocked everything I need in just one visit! So here’s what’s waiting for you:
1. Up to 50% Off on Select Beauty Items
From cult-fave skincare to bold lipsticks, you can score as much as half-off deals on products that make you shine. I recommend that you check out the Maybelline booth for surefire 50% off deals! Their Superstay Matte Ink and Vinyl lippies are part of it and they have a wide selection of shades to choose from.
2. Buy 1, Take 1 Promos
Double the glam, half the guilt. Select brands are offering BOGO deals so you can share the love (or keep both, we won’t judge!). Belo and Ever Bilena offers this for select items.
3. Freebies and Samplers from Top Beauty Booths
Try before you commit! Get mini versions of your fave products and discover new ones while you’re at it. Booths that gave away samplers during my visit include Garnier, Pond’s, Dermplus, Neutrogena, Regro, and Beach Hut. Freebies are also available at booths such as Colourette where you can get a Shimmertint for every Php 500 purchase, Kaleia which has a spin-the-wheel game when you follow them on social media, Garnier with a gachapon freebie for every purchase of two products, and Barenbliss that gives away free cotton candy in different shapes (unicorn, monkey, you name it!) when you give them a follow! I may have missed to mention a couple more so feel free to check out each booth yourself.
4. FriDeals Every Friday
Spend Php 1,500 at the Beauty Section and get Php 200 off on top of the discounted prices! It’s the perfect excuse to treat yourself after a long week. This way you can get yourself a snack or even extra funds for a ride home!
5. Shop Now, Pay Later
With 0% installment on purchases Php 3,000 and up, you can glow now and pay later because self-care shouldn’t come with stress. Although, let me still remind you to spend wisely and to only spend according to your means.
6. Kikay Finds You’ll Want to Post About
Another things that made my visit worthwhile was seeing trendy items that make carrying makeup even cuter! Careline just redesigned pop sockets and turned their Canva Pots to one, while their lip tints have been turned to keychains which you can bedazzle according to your favorite colors. Their fit-all-you-can for Php 999 promo is also available at the fest, but you can find this at select store nationwide too.
Ever Bilena offers a similar item, except you can stick on designs on any Ever Bilena item at their Bedazzling Station. Meanwhile, for HelloGlow, it’s a sunscreen keychain!
Y.O.U Beauty, on the other hand, offers free engraving on any lippie shade of your choice! Personalized to the max!
7. Live Events + Beauty Caravan
From September 13–19, you can find multiple brands at the Robinsons Manila Midtown Atrium with fun activities, exclusive offers, and a chance to meet fellow beauty lovers. Here’s a peek inside:
Then the BeYOUty Tour will kick off on September 22 with stops at different campuses and Bridgetowne, Quezon City until September 30. It’s giving beauty road trip vibes.
If we were to sum it up, BeYOUty Fest is a celebration of what makes you you. Whether it’s finding the perfect foundation shade, experimenting with bold eyeshadow, or finally nailing that blush-highlighter combo, this is your space to explore, learn, and glow up without spending much.
So grab your besties, plan your haul, and make a day of it. Robinsons BeYOUty Fest 2025 is happening now and it’s the kind of beauty experience you’ll want to share. See you there!
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