Let’s be real: Books have been unfairly labeled as props for “performative” people—always carried, rarely read. But here’s the plot twist we didn’t see coming: National Book Store is making it cooler than ever to crack open a book, and this time, it’s not just about feeding your mind. It’s about unlocking real rewards!
Meet The National Hunt, a nationwide treasure hunt where prizes are hidden inside books and on bookshelves, waiting for lucky readers to find them. This is a full-blown adventure, and every visit to a National Book Store could lead to something big.




Leading the charge is the newly formed National Book Squad, a dream team of Gen Z favorites: Mika Salamanca, Josh Ford, Kira Balinger, Esnyr Ranollo, Will Ashley, and Ralph de Leon. They’re dropping clues, hiding exclusive books, and turning every store into a playground for curious minds and sharp eyes.
Here’s how it works: Head to any participating National Book Store and keep an eye out for the special books the squad has hidden. If you find one, buy it and you might just walk away with a major prize. We’re talking Apple iPads, flight vouchers, DJI Osmo 3s, and more. Yes, actual prizes. Inside actual books!

And the hunt isn’t limited to shelves. It’s already happening online, too. Follow the National Book Squad on social media for exclusive clues, behind-the-scenes content, and videos that might just hold your next hint.
So if you’ve been looking for a reason to fall back in love with bookstores and spend more time inside it, then this is it. The National Hunt is here to prove that books aren’t just alive, they’re thrilling.! Follow National Book Store on Facebook, Instagram, and TikTok for all the latest updates.
Let the hunt begin, and may the most curious reader win.
For updates on our latest discoveries within (and outside) the Metro, don’t forget to follow Manila Millennial on Facebook, YouTube, TikTok, or Instagram.

