National Book Store, a cherished Pinoy brand and trusted partner for generations of Filipinos, has fueled our love for literature and creativity ever since childhood. As the new school year fast approaches, the brand released a heartwarming yet mind-bending film that captivated social media users with its really unique narrative about rediscovering passion, creativity, and love for learning. Quite shocking for those who got used to seeing National Book Store stay formal!
Their newest film “Ang Lihim ni Mama,” revolves around a seemingly ordinary mother with a secret that is anything but ordinary. The film’s main turning point is when the mother, after seeing National Book Store’s diverse selection of sulit reads and bestselling books, is triggered to molt her human guise to reveal her true self.
Watch it here:
This unexpected transformation symbolizes the constant internal conflict between personal passions and parental duties, resonating deeply with viewers of all ages and as shown in the film, there’s only one place to help us rediscover our love for reading, creativity, and learning — and it’s National Book Store.
I grew up seeing National Book Store having a prim and proper kind of branding but I guess it’s time to level up to tap into the tastes of the new generation — ones who prefer funny and shocking ads like this one that would catch anyone’s attention.
If you also want to rekindle your personal passions, or just planning to do your back-to-school shopping, you can head to any of the 240+ National Book Store branches nationwide. They have awesome deals and sulit bundles, lowest price finds from Best Buy, new and bestselling school supplies from trusted brands, and more!
National Book Store is also revamping their Loyalty Program, Laking National. By signing up for free at lakingnational.com, you can get free cashback every time you shop with your Laking National QR! You may also use your Laking National QR when you shop at their online store here and at any of the official stores on Lazada, Shopee, TikTok, and Zalora.
Shopping at National Book Store has never been more exciting with these new rewards. And with the release of their film, it just proves that rediscovering our slumbering passions for reading, creativity, and learning at the place Filipinos hold close to their hearts for generations has never been more welcoming.
For updates on our latest discoveries within (and outside) the Metro, don’t forget to follow Manila Millennial on Facebook, YouTube, or Instagram. Keep safe, everyone!
Oh my geee! I can relate being a bookworm especially before I became a Mom. I, indeed have learned a lot from books specifically the pocket books and mystery novels. Cheers to all the book-lover out there who are inspired to explore new worlds through books!
Ang cute naman ng film nila haha nagulat ako sa transformation.Anyway thank you for sharing po good news yan makaka discount na din pala sa National Book store perfect lalo na ngayong bilihan na naman ng school supply.
Yes one of the countries trusted book store.
Captivating film yong kanilang nasisipon Ngayon na sure na makukuha ang atensyon ng lahat.
Big help din tong National bookstore dahil sure tayo sa quality ng items at naalala ko nong nag aaral pa ako sa manila lagi jan tambayan namin kase hilig ko din talaga magbasa ng books pero hindi ko talaga afford bumili ng lahat ng books na gusto ko.
Ang ganda ng kanilang newest film at ang ganda din mamili dito sa national Book store
Naaliw ako. Iba ka, National Bookstore!
Naalala ko na naman tuloy na panahon na naman para mamili ng mga gamit ng mga bata kasi enrollment na ulit.
Ang ganda po ng newest film Ng National Bookstore “Ang Lihim ni Mama,” and kakapanuod ko lang din ngayon…super relate po ako hahahaha sa tuwing nagpupunta ako ng SM sa National bookstore agad ako nagpupunta nagtitingin ng mga pocketbooks o kaya mga na published na mga wattpad stories.
~joannah004