As we continue to face challenges brought by the COVID-19 pandemic, let’s not forget that our medical frontliners continue to ask for our support. Aside from making their jobs easier by keeping ourselves safe at home, practicing proper hygiene, and maintaining social distancing, there are many other ways to help out, just like the recent Heroes Unmasked campaign in benefit of the Panatag na Kanlungan Project of the Philippine General Hospital (PGH). This campaign aims to provide necessary assistance for medical frontliners and volunteers.

TOYM, an institution which has a long-standing reputation for honoring outstanding young men and women, recently launched an initiative to raise funds highlighted by an original composition and music video created through the collaborative efforts of iconic Filipino musical artists Ryan Cayabyab, Lea Salonga, and Gary Valenciano. Entitled “Heroes”, the song is inspired by and dedicated to the medical frontliners who put their lives on the line daily to heal, care for, and alleviate the sufferings of fellow Filipinos. The touching and poignant piece is also meant to galvanize the nation to encourage and show their solidarity with these modern-day heroes. However, helping frontliners does not stop at merely a song dedication. There are three creative ways to show our support and be a hero for a heroes this holiday season:

1. Stream and share the Heroes music video from YouTube, which contains the call to raise funds for medical frontliners, as well as the link to the toymheroescampaign.org website.

“TOYM is honored and grateful to have three of the biggest names in music collaborate to offer their talents, time, and voices to drive awareness and support for the Heroes Unmasked campaign,” says Donnie V. Tantoco, Chairman of TOYM. “We’re also very proud that Heroes is actually the first song ever that Lea and Gary have worked on together. As an institution that recognizes young individuals who have positively impacted larger society, we think it is time to take bolder action, and we hope that our call can be answered by the entire nation for the benefit of our medical frontliners.” 

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2. Join the Heroes Unmasked Song Challenge to help spread the word about the initiative. Open to anyone 15 years old and above, participants can create a video and dedicate it to a frontliner they consider their hero.

Video entries may be a song cover, dance, slideshow, or any animated format, played to the song Heroes, and uploaded on their preferred platform, whether Facebook, Instagram or Youtube, with the hashtags #HeroesUnmasked #TOYM #PGH. Cash prizes are at stake for standout videos including a grand prize of P20,000, and P15,000, P10,000, and P5,000 for first, second and third runners-up, respectively. The challenge runs until December 31, 2021. The full mechanics for the Heroes Unmasked Song Challenge can be found at www.toymheroescampaign.org.

3. Make a personal donation by scanning the QR code found below or send a corporate donation by visiting the TOYM website.

Whether you choose to donate, join the song challenge, or just share the music video, any small help can definitely go a long way! Of course, let’s not forget to continue keeping ourselves virus-free and SHOW KINDNESS to our medical frontliners whenever we visit the hospital. 🙂

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