Haier Philippines: Upholding social responsibility in times of crisis

The year 2020 has been tough for Filipinos as countless calamities ravaged our communities, followed by a pandemic that has been affecting our way of life. Just recently, two devastating back-to-back Typhoons hit the country which affected thousands of our kababayans in Luzon. On November 1, Super Typhoon Rolly – considered the strongest typhoon ever recorded in recent history, struck the southern region of the Philippines and an estimated two million Filipinos have been affected and lost their homes and livelihood. Less than two weeks after, Typhoon Ulysses caused extreme flooding in provinces, including Metro Manila and some parts of Central and Nothern Luzon, that were previously devastated by Typhoon Rolly.

Haier Philippines on helping affected Filipino families

In the past months, we have witnessed how Filipinos worked together to provide support and aid to affected communities and families. One of the brands that have been constantly extending emergency relief efforts is Haier Philippines, a global home appliance brand. Haier has been responsive to the existing socio-economic issues extending hands to our Filipinos in times of crisis. Last January, Haier responded to the Mount Taal victims by visiting the area and providing clothes and food supplies for more than 200 families. Last May, the brand donated two Haier refrigerators to frontline workers who have been working tirelessly to fight the coronavirus pandemic. 

Haier Philippines & Alson’s staff during their relief operation in Brgy. Niño Jesus, Iriga City, Camarines Sur
Residents of Brgy. Guinobatan receiving packages of love

Tulong Tulong, Sabay Sabay Tayong Aahon

Just recently, Haier Philippines, in partnership with its dealers Alsons & Willy & Sons, initiated “Tulong Tulong, Sabay Sabay Tayong Aahon” – a donation drive that aims to meet the immediate and urgent needs of the families affected in Brgy. Minto, Guinobatan, Albay, Brgy. Niño Jesus, Iriga City, Camarines Sur, Tabaco & Malinao Albay. During the 3-day relief activity from November 28 to 30, Haier distributed grocery and rice packs, Haier polo shirts, and umbrellas to over 650 families who were affected by Typhoon Ulysses.

“Tulong Tulong, Sabay Sabay Tayong Aahon” relief operation with Haier Philippines and Willy’s in Tabaco and Malinao, Albay

2020 might be a tough year for us, but seeing our fellow Filipinos and brands working together gives us hope amid these difficult times. Haier Philippines has always been at the forefront in helping Filipino communities during difficult times, proving that more than sales and profits, it is always essential to uphold empathy and social responsibilities.


To know more about Haier, you may visit www.haier.com/ph and their official FB account facebook.com/Haier.Philippines.

7 Replies to “Haier Philippines: Upholding social responsibility in times of crisis”

  1. Ito po talaga yung mga deserved suportahan, hindi nakakalimot sa mga tao. Kahit anong taas na ang naabot nila tumutulong pa rin lalo na sa mga nangangailangan at kahit sa panahon ng sakuna. ❤️

    1. Nakakatuwa tlaga yung mga ganton mas pinipili nilang tumulong kysa sa mga tao na puru reklamo ng reklamo sa mga ngyayare wala nman silang naitutulong . At hindi sarili lang nila ang iniisip nila .. sabay sabay aahon . Ung salitang un ang nkapagpaantig sa puso ko ❤️ sna marami pa silang matulangan . Godbless you all po 🙏😇

  2. God bless po Haier for sharing and extending your help to those affected by the typhoon.
    Such a generous heart.❤️🙏🏻

  3. Nakakatuwa tlaga yung mga ganton mas pinipili nilang tumulong kysa sa mga tao na puru reklamo ng reklamo sa mga ngyayare wala nman silang naitutulong . At hindi sarili lang nila ang iniisip nila .. sabay sabay aahon . Ung salitang un ang nkapagpaantig sa puso ko ❤️ sna marami pa silang matulangan . Godbless you all po 🙏😇

  4. Nakakataba po ng puso yung pag tulong nila sa mga nangangailangan kahit hindi mismo ako yung natulungan nila sobrang saya ko parin. Marami na silang natulungan kaya sobrang nakakatouch. I’ll support them 🙌❤

  5. Totoo po ms ces. February pa lang affected na kami dahil sa Taal volcano eruption. This year is full of challenges. I’m thankful na kahit we are having tough times matibay tayong mga Pilipino. Sabi nga nila Pilipino tayo pagsubok lang yan. I am glad that Haier Philippines has a helping hands to extend help to our countrymen affected by these challenges. Kudos!

  6. Wow..Nakaka proud naman,handa talaga silang tumulong sa kapwa pilipinong nasalanta ng bagyo.Nakakatuwang isipin na may mga ganitong tao na handang tumulong sa kapwa nila,Hindi Yung puro nlang reklamo at sisi sa iba.Sobrang saludo talaga ako sa Haier Philippines sa kabutihan nila.

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