Months after the successful run of The Vow, Kwentong Jollibee is back to give the digital world their annual dose of #feels. Manila Millennial got an early access to Jollibee’s plans, so we’re here to help you get your hearts ready for the upcoming “feels fest”. Prior to Valentine’s Day, expect to see three new videos that are part of Kwentong Jollibee Valentine Series 2019 on Jollibee’s Facebook page. A new video will be up every after three days, starting today (February 1, 2019).
“Our stories have always been inspired by true events and I think it’s most evident with this series. The reality is that love is not always easy, but what matters most is having faith in love, no matter how tough things may get, and this lesson is what I hope people will take home after watching,” shares Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores.
While we personally can say that The Vow remains unbeatable when it comes to giving viewers mixed emotions, the new videos still have their own strengths and memorable scenes. Here’s a summary of each:
1.Choice
Headlining the series, Choice revolves around the story of Ann, a young woman who is torn between two men in her life. Sharing intimate moments with her long-time best friend Paul, she also begins to find comfort in a new companion – Jay, a co-worker who inspires her to discover a different side of herself. The episode directed by Ianco dela Cruz concludes with Ann making a defining choice, looking to the past with gratitude and embracing the hope for love.
Note: Our personal favorite!! Must-watch!
2. Proposal
A tale of love that has been lost and found again. Proposal follows the story of Hans, a young man ready to spend forever with the love of his life. In an unexpected turn of events, his fairytale gets shattered and he faces the challenge of rebuilding himself. Little by little, he picks himself back up with the help from unexpected places. Directed by Joel Ruiz, the episode is all about starting over and choosing to love once again.
3. Anniversary
“Kasama kita pero bakit pakiramdam ko matagal mo na akong iniwan?”
Director Pepe Diokno narrates a battle fought for love with Anniversary. Jason’s pursuit of a successful career spells trouble for his long-term relationship with Claire. Devoting his energy and passion to his work, he starts to take Claire for granted. The question is: Should Jason and Claire fight for their love or are they meant to go their separate ways?
Last year, Jollibee took Valentine’s Day by storm and inspired millions of Filipinos to believe in the power of love with the 2018 Kwentong Jollibee Valentine’s Day episodes – Homecoming, Signs,and Status – which pooled in 167 million in reach on Facebook and hit over 63 million views on both Facebook and YouTube. It was also the only Philippine brand to make it as a finalist at the New York Festivals International Advertising Awards in 2018, in the Creative Marketing Effectiveness category. Let’s see if they can do it again this year!
Do you think any of these three videos can become another viral hit? Let us know by commenting under Manila MIllennial‘s posts on Facebook, Twitter, and Instagram! For more details about Jollibee, you know where to go:
Facebook: Jollibee Philippines
Twitter: @Jollibee
Instagram: @Jollibee
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