Here’s how you can literally wear your big Pinoy heart on your sleeve

Filipinos are known for having a big heart – hospitable, kind, and caring even to strangers. However, due to the changing times that may have caused our hearts to harden, this trait is slowly getting blurred out of existence. Before it gets completely erased in the values system of following generations, it’s good to know that there are institutions that are working hand in hand to remind everyone about kindness that has long been part of the Filipino culture. It may seem like a small step but simple shirt designs created by young talents can go a long way.

In collaboration with graphic design powerhouse Team Manila, Pioneer Insurance & Surety Corporation launched a Graphic T-Shirt Design contest entitled “Big Heart”, which was inspired by the random acts of kindness of Filipinos. Through this contest, over 150 students were able to showcase their skills and look back at the values that make the Philippines stand out.

Forget about runway modeling. Impulse dancers rocked the stylish tees as they danced to millennial-favorite tunes. (Photo courtesy of Pioneer)

Before the top three winners were announced, the top 10 designs were put on display last Thursday (February 1, 2018) at The Gallery of Greenbelt 5. Every piece artistically translated kindness into designs that anyone can proudly wear, so it must have been a tough decision for judges from creative agencies to pick the winners.

Here are the top three designs that you can wear soon:

Maria Antonette Perez’s Isang Lahi, Isang Puso

Maria Antonette Perez from De La Salle – College of Saint Benilde’s winning design shows how the heart is the center of people’s actions. (Photo courtesy of Pioneer)

Joshua Rei Panaligan’s Taos Puso

Joshua Rei Panaligan of the University of Makati’s design is composed of hands that form a heart. (Photo courtesy of Pioneer)

Michaela Balagapo’s Kindness Without End

Michaela Balagapo of Pamantasan ng Lungsod ng Maynila wants to show that kindness is something that gets passed on continuously without end.(Photo courtesy of Pioneer)

All the finalists, including John Carlo Barlaan (Mapag-BIG-ay), Alicia May Zamudio (Biyahenihan), Chester De Guzman (Pilipino: Puso’y May Malasakit), Louie John Ico (Unity and Life Value), Mary Grace Carpizo (Matik), JoeMari Manalo (Kindness Brings the World Together), and Kenneth Ruiz (Bayanihan) went home with cash prizes, a personal accident insurance coverage worth P100,000, and a MediCash Dengue insurance coverage worth P10,000.

Wear your big Pinoy heart on your sleeve by purchasing these stylish tees on Team Manila’s online store, Suez & Zapote Gallery, and Lazada starting March 1, 2018. Every purchase will help the students earn more for their future. ♥

Through the years, Pioneer has been reaching out to colleges and universities around the Philippines through campaigns that aim to heighten the appreciation for Philippine arts and spread the positive message of insurance among millennials. TeamManila, on the other hand, aims to educate and cultivate public appreciation through its work while making a lasting mark on visual culture and reinforcing the current lifestyle of graphics design here and abroad.

Among Pioneer’s previous endeavors include The Stories of Friendship Video Competitions; a tie-up with the Cultural Center of the Philippines, Tanghalang Pilipino, and Writer’s Bloc Inc. for the Virgin Labfest Campus Tour that eventually launched the Stories of Hope Playwriting Competitions; and a partnership with Filipino Society of Composers, Authors, and Publishers, Inc. (FILSCAP) and ABS-CBN’s One Music PH for the #MoveOnLang Songwriting Competition.

For more details, visit:

Facebook: Pioneer Your Insurance

Twitter: @PioneerPH


Leave a Reply

Your email address will not be published. Required fields are marked *