If you’ve ever tried packing a full-sized hair dryer into your weekender bag, squeezed in between your clothes and personal care items, you’ll know the struggle that people like me have gone through. But now, there are new options in town that’s about to change the way we style on the go! Haircare innovator Laifen has been around in the Philippines for some time now but they have just recently introduced a new lineup of smart, minimalist hair dryers that deliver salon-level results, minus the bulk, heat damage, and annoying noise.
Since its founding in 2019, Laifen has built a reputation for combining precision engineering with user-first design. With over 20 million users worldwide, the brand is now making the debut of its Laifen Mini, Laifen SE 2, and Laifen SE Lite. So what sets it apart, aside from the product labels that sound like mobile phone variants? Here’s a quick breadkdown:
Laifen Mini
The star of the launch is the Laifen Mini, a compact powerhouse weighing just 299 grams (excluding nozzle and cord). It’s light enough to toss into your carry-on, yet powerful enough to dry your hair in minutes. Its next-gen motor spins at 110,000 RPM, delivering ultra-fast airflow while keeping noise levels at a calm 61 dB, thanks to Advanced Noise Reduction.
It also features Smart Temperature Control that monitors heat 100 times per second to protect your strands, a Negative Ion Generator that boosts shine and tames frizz, and a Child Mode for gentler airflow that sensitive scalps or younger users may need. Crafted from high-grade nylon with 30% fiberglass and a dual-layer magnetic filter, it’s sleek, safe, and smart.
Unlike other hair dryers, what I like about this is its colorway. The Laifen Mini is available in green, blue, and white for Php 5,799 but is currently offered at a limited-time price of Php 3,599 via Laifen’s official Shopee, Lazada, and TikTok stores.
Laifen SE 2
On the other hand, for those who want more control and customization, the Laifen SE 2 is a precision styling tool with a motor that spins at 108,000 RPM, generating an airspeed of 21.5 m/s for ultra-fast drying. With 10 styling combinations—2 airspeeds and 5 temperature levels—you can tailor your routine to suit your hair type and desired finish. Smart Temperature Control regulates heat 80 times per second to prevent damage, while six layers of advanced noise reduction keep the sound at a whisper-quiet 59 dB.
This one is only available in white, priced at Php 7,499, but you can grab it for just Php 4,499 during the early bird promo period.
Laifen SE Lite
Lastly, if you’re looking for a budget-friendly option that doesn’t skimp on performance, the Laifen SE Lite is your match. It’s 15% lighter and 6mm shorter than the SE, with an optimized center of gravity that makes it easy to hold even during longer styling sessions. Despite its compact build, it’s equipped with high-speed technology that dries hair quickly while releasing 150 million negative ions to eliminate frizz and static.
Its Smart Temperature Control adjusts heat 50 times per second, ensuring consistent results without overheating or damage. With a six-layer noise reduction system that keeps sound at a gentle 62 dB, the SE Lite offers a calm, relaxing styling experience. Available in tan, pink, and purple, it retails at Php 3,799 but is currently available for just Php 1,999 as an introductory price.
Laifen’s full lineup is now available nationwide and online, with exclusive launch perks for early shoppers. Customers can enjoy limited-time discounts, a free comb with select purchases, and 50% off waterproof bags when bundled with the SE 2 or SE Lite. New followers also get a Php 100 OFF voucher to maximize savings! For more details about their ongoing promos, check out Laifen Philippines on Facebook, Instagram, and TikTok.
For updates on our latest discoveries within (and outside) the Metro, don’t forget to follow Manila Millennial on Facebook, YouTube, TikTok, or Instagram.