From LED to OLED to QLED, Sharp Corporation has now officially announced the launch of its newest AQUOS XLED 4K TV in the Asia, Middle East, and Africa regions. The market includes countries such as Malaysia, Thailand, Singapore, Vietnam, Indonesia, Philippines, Bangladesh, Taiwan, Middle East, and Africa.

This upgraded version of the AQUOS XLED, previously introduced in Japan in 2021, combines the best aspects of LCD and OLED technology. With its artistic design and innovative features, this latest model sets a new benchmark for flagship TVs, delivering a “True to Life” viewing experience like never before. The AQUOS XLED 4K TV showcases revolutionary technologies that make it the finest TV Sharp has produced in the 4K TV segment, providing exceptional picture and audio quality.

Hirofumi Okamoto, BU President of Sharp Corporation’s TV Systems Business Unit, expressed his excitement about the global television market’s development and Sharp’s commitment to constantly evolving its technology. As a leading Japanese TV brand, Sharp aims to contribute to market growth by focusing on innovation in premium and large TVs.

“We are truly excited to introduce the new generation of AQUOS XLED technology to the Asia, Middle East, and Africa region. We believe it sets a new standard for home entertainment and enhances the viewing experience for consumers. In the coming years, we will concentrate on promoting our TV products, as Sharp has become a well-known household brand in these markets,” said Okamoto.

KEY FEATURES

• True Brightness: Featuring Xtreme mini-LED technology, this TV offers the highest dimming zone in its class, ensuring true brightness. With over 2,000 backlight dimming zones and dramatically increased backlight LEDs, it delivers 6x* the peak brightness compared to conventional displays, creating a dazzling viewing experience.
• True Color: With Deep Chroma Quantum Dot technology, the AQUOS XLED 4K TV exhibits the highest color coverage in AQUOS TV history, surpassing conventional displays by over 20% in color gamut coverage area. Expect realistic object colors and a true-to-life visual experience.
• Immersive Sound: Equipped with an ARSS+ surround speaker system comprising 11 speakers surrounding the screen, the AQUOS XLED 4K TV delivers an immersive audio experience. The combination of speakers excelling in high, mid, and low-frequency ranges ensures exceptional sound quality.
• Powered by Google TV: Seamlessly integrated with Google TV, this TV eliminates the hassle of switching between multiple apps. Users can effortlessly explore a vast library of over 400,000* movies, TV episodes, and live TV channels, conveniently organized according to their preferred genres and interests.
• Latest Dolby Technology: The AQUOS XLED 4K TV supports Dolby Vision IQ™ for optimized picture quality in any room environment. Additionally, Dolby Atmos® provides immersive sound that surrounds you with breathtaking realism, enhancing your favorite entertainment.

Having recently won the 2023 IF Design Award, the new AQUOS XLED TV further strengthens Sharp’s brand presence. With a rich history dating back to 1953 and celebrating its 111th anniversary, Sharp’s AQUOS TV brand has been its flagship product for over 20 consecutive years, renowned for exceptional brightness and color contrast performance.

PRICING AND AVAILABILITY

The SHARP AQUOS XLED 4K TV will be launched in the Philippines in June 2023. Prices for both the 65-inch (4T-C65FV1X) and 75-inch variant (4T-C75FV1X) will be announced soon. Consumers can visit Sharp’s participating dealers online and in-store to experience the TV first-hand and purchase the product.

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